François Nars doesn’t like to do anything predictable, even in his choice of campaign models, the latest of whom is quirky British actress Tilda Swinton, who will be the face of Nars’ spring campaign. Past choices have included Charlotte Rampling and Daphne Guinness.
“I love [Tilda’s] bold style and really admire her work,” Nars told WWD, adding that he chose the fiftysomething Swinton in part because of the roles she chooses as an actress, such as in the films “We Need to Talk About Kevin” and “The Grand Budapest Hotel.”
“As an actress, she brings such strong personality to the camera,” continued Nars. “And as a woman, she lives the experience of transformation and expression.”
"In a lavish new coffee-table book, The Art of Discovery, glamorous photographs of glittering stars are matched with beautiful typography by spelling out a moment of discovery or inspiration… Fittingly, Tilda Swinton’s sleek page is accompanied by a single sentence, which begs for follow-up questions: “The moment I realized that the bullies are scared, too.”